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Front of house · phone and chat · 24/7

SayhellotoEllis.

Ellis is our AI receptionist. He answers the main line and the website chat, has read every page of this site, works out what you need and hands you to an engineer with the details already taken.

We built him so our engineers stop taking sales calls and get on with client work. He is also the clearest demo we have of what we build for other people.

Ellis · main line · on duty
24/7
Ellis introduces himself · 27 seconds
0333 050 0729
24/7
Answers the phone and the chat. Never off, never in a meeting.
34
Documents in his knowledge base. Every page on this site, kept in step with it.
13
Structured fields captured on a call, from caller type to callback number.
4
Quality checks graded on every conversation: nothing invented, gaps admitted, sounded human, routed right.
0
Cold sales calls that reach an engineer. Ellis declines them, politely, and ends the call.
Home overviewAboutHow we work, process and pricingContact and enquiry routesAreas we serveLocation city pagesCase studiesThe BenchCareers6-Week AI PilotAI pilot cost breakdownAI builds and integrationsAI project rescueCRM transformationDigital transformationFractional leadershipFractional CIOFractional CISOProcess improvement and automationMVP and product buildsManaged ITCyber operationsCyber Essentials and ISO complianceCloudBackup and disaster recoveryVernProPlanAmlioVibeCheckRecAssistAccountancyLegalRecruitmentPrivate equityHome overviewAboutHow we work, process and pricingContact and enquiry routesAreas we serveLocation city pagesCase studiesThe BenchCareers6-Week AI PilotAI pilot cost breakdownAI builds and integrationsAI project rescueCRM transformationDigital transformationFractional leadershipFractional CIOFractional CISOProcess improvement and automationMVP and product buildsManaged ITCyber operationsCyber Essentials and ISO complianceCloudBackup and disaster recoveryVernProPlanAmlioVibeCheckRecAssistAccountancyLegalRecruitmentPrivate equity
02A call, start to finish · scroll to run it
A call comes in
Ellis
Main line · inbound

One question at a time. Numbers and emails read back digit by digit. A score and a note the engineer reads before ringing back. This one is scripted to his real playbook; Sarah and her firm are made up.

Handover to the team
Transcript + structured fields
Building
Caller type
Name
Company
Size
Industry
What they need
Enquiry area
Timeline
Phone
Email
Score
Note for the engineer
Lands with the engineers the moment the call ends. Hot prospects are rung back within a couple of hours. Nobody sits in a queue: Ellis never transfers.
03Where every call goes

He works out who you are.
Then he does the right thing.

Every caller is classified silently and routed the way the team would route them. Clients get engineers, not a bot. Cold sales gets a polite no and never reaches anyone. Nobody is transferred, ever.

ProspectEngineer rings backhot: within hoursExisting clientSupport deskengineers, not EllisJob seekerCareers pageno speculation on rolesPressPress and partnershipsstraight to the teamCold salesDeclined, politelyno details, call endedEllisclassifies · qualifies · captures0333 050 0729 · website chat
04The rules he works to

What Ellis does

  • Answers questions about services, products and published prices from the site itself
  • Works out who is calling: prospect, existing client, supplier, press, careers, cold sales
  • Takes name, company, phone and email, reading contact details back digit by digit
  • Routes existing clients to support and job seekers to careers, and declines vendors politely
  • Scores prospects hot, warm or cold and writes a note the engineer reads before calling back
  • Says "I don't know" and offers a human when the answer isn't on the site

What Ellis never does

  • Invents a price, a client name, a certification or a capability we don't have
  • Pretends to be a person, or claims to know the time, the day or where anyone is
  • Transfers you into a queue, or promises a transfer he can't make
  • Tries to fix a live support issue. Clients get engineers, not a bot
  • Sells to you. He answers, qualifies and hands over. Humans do the rest
  • Opens with "great question". Banned words list, enforced and graded
05Under the hood

Not a chatbot.
An engineered system.

The first version was bad. It sounded like a form, invented reasons nobody was answering and read email addresses back in a loop. What fixed it was not a better prompt. It was evals, structured output, guardrails and a routing document, which is the same loop we run on every client build.

Brain
Claude, running inside ElevenLabs Agents. Separate agents for the phone line and the website chat, one shared set of facts.
Voice
ElevenLabs conversational speech, tuned to interrupt cleanly and wait when a caller says "hang on".
Telephony
A Twilio number wired into ElevenLabs, with the forwarding, failover and recording rules configured around it. Your existing number stays yours and stays in front. The plumbing behind it is the part we build.
Knowledge
34 documents: every page on this site plus the internal routing rules. Retrieved per question, so he quotes the page, not a memory of it.
Capture
13 structured fields on a call, from caller type to a readback-confirmed number. Sector is never accepted as a company name.
Grading
Every conversation is scored on four checks: nothing invented, gaps admitted, sounded human, routed correctly. Failures get read.
Guardrails
Prompt-injection detection on anything pasted or said, a harassment filter, and one calm warning before he ends an abusive call.
MemoryComing soon
None between conversations today: he can't see accounts or tickets, by design. CRM integration is next, so a returning caller's history, open enquiry and account owner land in the handover before anyone rings back. The same hook is how a build for you plugs into your systems.
Handover
The moment a call ends, a webhook fires into a service we run on Railway. It shapes the transcript and the captured fields and sends them to the team through Resend. Same pipe, pointed at your CRM, ticketing tool or inbox. Unanswered questions are logged so the site gets better.
06Now yours

Ellisisustakingourownadvice.Hereiswhatitlookslikeforyou.

Take the repetitive work off people so they can do the work that needs them. Same pattern, same engineers, same evals and guardrails, pointed at whatever is eating your team's day.

An Ellis for your front door

Inbound calls and web chat that qualify, capture and route to the right person, in your voice, on your rules. Out of hours included.

Intake that arrives structured

New matter enquiries, candidate registrations, quote requests. The details taken properly first time and written straight into your CRM.

First-line triage for a busy desk

The repetitive front of a support, sales or admin queue handled by an agent that knows when to stop and hand to a human.

07Questions

The ones people ask Ellis about Ellis.

Anything else, ask him. He'll admit it if he doesn't know.

No. Ellis is an AI, built and run by AssurePath. He'll tell you so if you ask, and he won't pretend otherwise. If you'd rather talk to a person, say so and he'll give you the route straight away: hello@assurepath.co.uk for new enquiries, support@assurepath.co.uk if you're already a client.

Ellis

Ring Ellis.
Then ring us about yours.

The main line is his. The free 30-minute call about building your own is with an engineer and a strategist, and it ends with an honest answer.